Eureka Forbes Limited is committed towards helping people in making their lives better with whatever we can. Our constructive efforts have had a good impact at various levels including providing clean water, generating employment and self dependability among women. Some of the outcomes are listed below:
- Water is made available, accessible & affordable on 24 by 7 basis.
- Successfully created women entrepreneurs who are earning Rs. 5,000/- on an avg.
- Success of this model has attracted attention locally as well as globally!
- Ripple effect created. Have set up 4 more plants in the same community.
- Many organizations and NGOs have approached us to set up plants in other communities!
High Level Outcomes
Access to new markets: Through co-creation and customer focused product development, Eureka Forbes established a new market for affordable water purification units among the rural poor. Furthermore, in 2010, Eureka Forbes was awarded “Best Company of the Year” by Frost & Sullivan (global market analysis and research firm),9 with particular praise for their work to provide safe drinking water in India. This, in turn, has increased brand recognition and increased sales.
Product innovation: As a result of this project, Eureka Forbes is launching two new products; solar water plants and a stove. The solar water plant is to be initiated in a WVI Area Development Programme, with the same concept of becoming an economic venture for community members. The success of the innovation provided by Eureka Forbes caused WVI to consider how further designs, beyond the traditional technology models, could enhance the lives of the rural poor. The unique partnership has triggered technology and product innovation that would have most likely not been pursued in a generic sub-contractual engagement without not-for-profit involvement.
Scalability: The project has already been scaled to 60 communities in India; in 2010, 40 UV and 60 Reverse Osmosis water treatment plants were built in 100 rural and four urban communities. Further collaboration on disaster preparedness and response has provided 10,860 purification units for flood affected communities; therefore, the partnership has provided a platform for expansion of water systems, addressing the various water and sanitation needs of most vulnerable population.
Partnership benefits: This project showed the potential for private companies to offer services to the development sector while still meeting their business goals. Eureka Forbes is now seen as a pioneer water purification company by other similar businesses, and is already supplying more water filtration units for emergencies. It is likely none of the partners involved would have been able to address the issue in an innovative and cost-efficient manner without this partnership.
Positive health outcomes: There is reduced exposure to waterborne diseases and increased understanding of good sanitation and hygiene practices in the community. More than 44,000 people affected by the tsunami benefitted from clean water supply, as well as 12,000 families that were previously affected by excess fluoride, saline, and iron. Reduction of fluoride-related diseases such as joint pain, tooth decay, and diarrhoea were evident after the introduction of the filtration systems.
Business enabling environment/sustainable income generation for women: Women’s self-help groups now own the filtration systems and generate revenue by charging the community for the potable water. In this way, marginalised social groups are encouraged to engage in entrepreneurial activities.
Advocacy & fundraising: WVI and Eureka Forbes later developed a cause-related marketing campaign targeting 200,000 wealthy households in two of India’s largest cities – Mumbai and Chennai – to raise awareness and funds to address water-related issues in India. Sharing the resources and expertise between partners means that the cost for similar WV initiatives has decreased.
Without this partnership, the Government would have struggled to resolve the water purification problem due to high costs.
Sustainability: Staff were trained on installation and maintenance of water purification units; school children are now supplied with clean water and Village Development Committees have been established to take charge of the water purification units. Water cost has also decreased, allowing increased access to potable water for the rural poor. Women’s appreciation of the benefits of establishing a business within their communities and confidence in their business skills is evidenced by the increasing number of women’s self-help groups inspired by the success of the project.
Public health awareness: There is far greater understanding of the importance of safe drinking water. Through hygiene and sanitation education that was linked to the project, the incidence of open defecation has decreased, as have cases of diarrhoea. WVI states that as a consequence of the project, there has been a reduction in health expenses both for individual households and the wider public healthcare system.
Policy impact: The regional government has since developed a plan based on the Rural Water Initiative to increase access to clean drinking water for rural communities throughout the state of Andhra Pradesh. This would not have been possible with only one or two partners being involved and required the NGO, Government and, to a certain extent, private partner engagement.