Unpolluted water and air is our children’s birthright
To create aware and active environmentally conscious communities among various constituencies like school children, housing societies and corporates
by creating and disseminating information in relevant and interesting ways for these constituencies
and thus, contribute to becoming an instrument of change in the Indian society
Statutory Approval :
EFIE is registered under Societies Registration Act, 1860 on June 29, 2000 (Regn No. MAH/700/2000 GBBSD)
EFIE is also been registered under the Bombay Public Charitable Trust Act, 1950 on December 5, 2000 (Regn No. F-22303 – Mum)
EFIE has been granted 12-A and 80G recognition by the Department of Income Tax under No. TR/35451 dt. 20.04.2001
EFIE has undertaken various initiatives and programmes major of which are enumerated herein.
Euro ‘e’ Index: Its first programme that began in 2000, and runs till date, is ‘Pollution Watch’ which is based on measurement of the three most harmful pollutants in the ambient air i.e. SPM, SO2 and NOx. EFIE measures these pollutants every day in 12 cities around the country and gives the data to NDTV which produces and telecasts it with the weather report as ‘Pollution Watch’. This is the first programme of its kind in the world that educates people about environment pollution.
In 2006, EFIE scaled one more peak in consumer innovation and education when NDTV began telecasting a ‘Water Pollution’ report based on samples of groundwater (borewells) tested from 14 cities around the country – Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Lucknow, Ahmedabad, Indore, Jaipur, Guwahati, Chandigarh, Goa and Cochin. This broke new ground as it was a first effort of its kind to educate an audience about the safety of water. The report emphasizes two factors in the ground water samples i.e. harmful bacteria and saltiness.
Within six months of ‘Pollution Watch’ being aired, EFIE was happy to see children in several schools take an oath not to buy firecrackers because they noticed that pollution levels went up after Diwali festival. This suggested that children were probably a better audience for environmental education and sowed the seed of the institute’s schools programme.
Euro Enviro Quiz: EFIE discovered that the best way to make children learn was to make them compete and hence, it created a platform for recognition. Its ‘Euro Enviro Quiz’ programme was launched in 2003. It has touched 1,40,000 children in 170 schools across 12 cities. Over 5,00,000 students have been exposed to this programme since its inception.
USE Course: EFIE launched the ‘Uniting to Safeguard the Environment’ (USE) course on June 5, 2006. This course was specially designed to enable corporate employees to understand the environment in a macro sense and consequently, try to implement their learning at the field level.
EFIE has conducted the USE course for leading corporates like BPCL, TCS, Deutsche Bank, architect firms etc. The response from all participants has been very encouraging and they are making efforts to impart this knowledge to the maximum number of people as well as using it to reduce their carbon footprint in their own homes and workplaces.
Euro Rainwater Harvesting: In 2004, EFIE set up a Rainwater Harvesting Consultancy Centre in Mumbai which spreads awareness on the methods, benefit and costs of rainwater harvesting. The institute has reached over 1,350 housing societies during the last six years, and has been able to motivate 128 of them to begin rainwater harvesting. As a result, over 600 million litres of rainwater has been saved annually and the plan is to reach the one billion mark soon.
Community Initiatives: EFIE reaches out to communities in multiple ways. Water purifiers and community water plants have been installed in public places like hospitals, railway stations, bus stands, public gardens, cinema theatres, police stations, puja pandals etc. A schools outreach programme to awaken school children to the dangers of pollution and the need for conservation has been conducted. Water kiosks have been set up when natural disasters like earthquakes and floods occur. ‘Aquaguard Project Amrut’ has helped implement a community-based rainwater harvesting project at Shekhadi and Kudgaon villages in participation with SCESA and SHARE to provide drinking water for the villagers. This was made possible through a token amount from the sale of every Aquaguard.
In partnership with Rotary Club, the first ‘Euro Enviro Park’ in India was set up at Dadar, Mumbai in 2006. In 2007, the ‘5 Point Water Conservation Pledge’ was unveiled. The ‘Citizens Water Helpline’ was set up in 2008 to ‘Stop Leaking Taps’ in homes.
In 2009, a ‘Reed Bed Natural Water Re-cycling’ system that uses no electricity was set up for inmates of the hostel of the Victoria Memorial School for the Blind’, Mumbai. In 2010, ‘Aqua Ambassadors’ were created in 14 schools in Mumbai to spread the message of water conservation in their homes and neighbourhoods. The year culminated with the launch of ‘Water Wonderful World’ – an online portal on water conservation that provides a forum for those involved in safe drinking water projects around the country.
EuroAble : EFIE has established India’s first ever state of the art call centre manned by people with special needs. The call centre is called ‘EuroAble’. EuroAble provides employment opportunities to 128 differentely able persons. EuroAble has been recipient of the Helen Keller Award, Presidential Recognition, Golden Peacock Award and Apang Kalyan Rajya Puraskar (Maharashtra)
Any Time Water (ATW) : Project ATW caters to one of the prime concepts of ‘Swachh Bharat Abhiyan’ i.e. to pave access for every person to safe and adequate drinking water supply. Project ATW is a boon for communities which cannot be adequately served by civic bodies as well for communities in transit. These communities also cannot be left to be served by just charitable organizations due to questionable maintenance and running of water facilities that they operate.
As a part of this project, water stations can be installed either at bus stations or railway stations. These water stations can provide pure drinking water to the travelling community. The water can be availed at a per litre cost and be purchased using a bus/ train smart card.
Jal Daan : EFIE undertakes to support this initive by mobilizing individual and corporate funding and utilizing the same for installation of water purification plants in urban slumps and affected areas so as to provide healthy drining water and reduce impact of water born dieses. Celebrities like Mrs. Madhuri Dixit – Nene has been supporting this initiatives.
EFIE: Gaining Momentum
These are a few of the many initiatives undertaken by EFIE to highlight the importance of conserving the environment. It is to its credit that it has succeeded in bringing about a definite change in the mindset of people who were largely unaware of the cumulative destruction of air and water by pollution. This aptly underlines the institute’s commitment to making the world a better place to live in.