Unpolluted water and air is our children’s birthright


To create aware and active environmentally conscious communities among various constituencies like school children, housing societies and corporates

by creating and disseminating information in relevant and interesting ways for these constituencies

and thus, contribute to becoming an instrument of change in the Indian society

Statutory Approval :

  1. EFIE is registered under Societies Registration Act, 1860 on June 29, 2000 (Regn No. MAH/700/2000 GBBSD)

  2. EFIE is also been registered under the Bombay Public Charitable Trust Act, 1950 on December 5, 2000 (Regn No. F-22303 – Mum)

  3. EFIE has been granted 12-A and 80G recognition by the Department of Income Tax under No. TR/35451 dt. 20.04.2001


Implementation :

EFIE has undertaken various initiatives and programmes major of which are enumerated herein.


Euro ‘e’ Index: Its  first  programme  that  began  in  2000,  and  runs  till  date,  is ‘Pollution  Watch’  which  is  based  on  measurement  of  the three  most  harmful  pollutants  in  the  ambient  air i.e. SPM, SO2 and NOx. EFIE  measures  these  pollutants every  day  in  12  cities  around  the  country  and  gives  the  data  to  NDTV  which  produces and  telecasts  it with the weather report as ‘Pollution  Watch’. This is the first programme of its kind in the world that educates people about environment pollution.

In 2006, EFIE scaled one more peak in consumer innovation and education when  NDTV began telecasting a ‘Water  Pollution’  report  based  on  samples  of  groundwater (borewells) tested  from  14  cities around the country –  Delhi,  Mumbai,  Kolkata,  Chennai,  Bangalore, Hyderabad,  Lucknow,  Ahmedabad,  Indore,  Jaipur,  Guwahati,  Chandigarh,  Goa  and  Cochin. This broke new ground as it was  a first effort of its kind to educate an audience about the safety of water.  The  report  emphasizes  two  factors  in  the  ground water samples i.e. harmful  bacteria  and  saltiness.

Within  six  months  of  ‘Pollution Watch’  being  aired,  EFIE was  happy  to  see  children  in  several  schools  take  an  oath  not  to  buy  firecrackers  because  they  noticed  that  pollution  levels  went  up  after  Diwali  festival.  This  suggested that  children  were  probably  a  better  audience  for  environmental  education  and  sowed  the  seed  of  the institute’s  schools  programme.

Euro Enviro Quiz: EFIE discovered that the best way to make children learn was  to make them compete and hence, it created a platform for recognition. Its ‘Euro Enviro Quiz’ programme was launched in 2003. It has touched 1,40,000 children  in 170 schools across 12 cities. Over 5,00,000 students have been exposed to this programme since its inception.

USE Course: EFIE launched the ‘Uniting to Safeguard the Environment’ (USE) course on June 5, 2006. This course was specially designed to enable corporate employees to understand the environment in a macro sense and consequently,  try to implement their learning at the field level.

EFIE has conducted the USE course for leading corporates like BPCL, TCS, Deutsche Bank, architect firms etc. The response from all participants has been very encouraging and they are making efforts to impart this knowledge to the maximum number of people as well as using it to reduce their carbon footprint in their own homes and workplaces.

Euro Rainwater Harvesting: In  2004, EFIE  set  up  a  Rainwater  Harvesting  Consultancy  Centre  in Mumbai which  spreads awareness on  the methods, benefit and  costs of rainwater harvesting. The institute has  reached  over  1,350  housing  societies  during  the  last  six  years,  and  has been  able  to  motivate  128  of  them  to  begin  rainwater  harvesting.  As  a  result,  over  600  million  litres  of  rainwater  has been saved annually  and  the plan is to reach the one billion  mark  soon.


Community Initiatives: EFIE reaches out to communities in multiple ways. Water purifiers and community water plants have been installed in public places like hospitals, railway stations, bus stands, public gardens, cinema theatres, police stations, puja pandals etc. A schools outreach programme to awaken school children to the dangers of pollution and the need for conservation has been conducted. Water kiosks have been set up when natural disasters like earthquakes and floods occur. ‘Aquaguard Project Amrut’ has helped implement a community-based rainwater harvesting project at Shekhadi and Kudgaon villages in participation with SCESA and SHARE to provide drinking water for the villagers. This was made possible through a token amount from the sale of every Aquaguard.



In partnership with Rotary Club, the first ‘Euro Enviro Park’ in India was set up  at Dadar, Mumbai in 2006. In 2007, the ‘5 Point Water Conservation Pledge’  was unveiled. The ‘Citizens Water Helpline’ was set up in 2008 to ‘Stop Leaking Taps’ in homes.


In 2009, a ‘Reed Bed Natural Water Re-cycling’ system that uses  no electricity was set up for inmates of the hostel of the Victoria Memorial School  for the Blind’, Mumbai.  In 2010, ‘Aqua Ambassadors’ were created in 14 schools  in Mumbai to spread the message of water conservation in their homes and neighbourhoods. The year culminated with the launch of   ‘Water Wonderful World’ – an online portal on water conservation that provides a forum for those involved in safe drinking water projects around the country.

EuroAble : EFIE has established India’s first ever state of the art call centre manned by people with special needs. The call centre is called ‘EuroAble’. EuroAble provides employment opportunities to 128 differentely able persons. EuroAble has been recipient of the Helen Keller Award, Presidential Recognition, Golden Peacock Award and Apang Kalyan Rajya Puraskar (Maharashtra)

Any Time Water (ATW) : Project ATW caters to one of the prime concepts of  ‘Swachh Bharat Abhiyan’ i.e. to pave access for every person to safe and adequate drinking water supply. Project ATW is a boon for communities which cannot be adequately served by civic bodies as well for communities in transit. These communities also cannot be left to be served by just charitable organizations due to questionable maintenance and running of water facilities that they operate.
As a part of this project, water stations can be installed either at bus stations or railway stations. These water stations can provide pure drinking water to the travelling community. The water can be availed at a per litre cost and be purchased using a bus/ train smart card.

Jal Daan : EFIE undertakes to support this initive by mobilizing individual and corporate funding and utilizing the same for installation of water purification plants in urban slumps and affected areas so as to provide healthy drining water  and reduce impact of water born dieses. Celebrities like Mrs. Madhuri Dixit – Nene has been supporting this initiatives.

EFIE: Gaining Momentum
These are a few of the many initiatives undertaken by EFIE to highlight  the importance of conserving the environment. It is to its credit that it has succeeded in bringing about a definite change in the mindset of people who were largely unaware of the cumulative destruction of air and water by pollution. This aptly underlines the institute’s commitment to making the world a better place to live in.